Former CW and CBS Executive to Focus on Expanding Content Library for the Platform
VUit (pronounced “view it”), launched in September by its parent company, Syncbak, as a new free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and Free,” announced today that they have appointed TV veteran Chris Brooks as Executive Vice President of Programming and Business Development. Brooks’ appointment comes as the service continues to gain momentum, with viewership increasing by 90 percent since launch, an average of 30 percent growth each month. He will report directly to Jack Perry, founder & CEO of Syncbak.
At VUit, Chris Brooks will work with the executive team to ensure that the platform’s content offerings truly standout among the hyperlocal offerings within the current streaming landscape. He will initially focus on expanding VUit’s content library with a focus on building out the platform’s hyper-local, affiliate driven content, as well as VUit’s originals. He will also collaborate with the UX team to maximize discovery and advertising opportunities as well as construct the VUit content product road map.
Chris Books has more than 20 years of experience in content distribution, programming launches, broadcast and digital content acquisitions, and sales team management. Previously he was Executive Vice President and Head of Network Distribution for the CW and earlier in his career he was a Senior Vice President/Western Regional Manager for CBS and Vice President/West Coast Division Manager for Paramount Television.
Jack Perry, founder & CEO of Syncbak, said, “Chris is a seasoned television executive with deep experience and an ability to hone in on hyperlocal while also thinking global. As we continue to build out VUit, we believe that his expertise in programming, sales, and acquisitions, as well as his strategic mindset, will be an incredible asset to the team.”
“It’s been exciting to watch the impact Jack Perry and his team have made on local TV and broadcasting through the years,” said Chris Brooks. “I love the work they’re doing at Syncbak, and the launch of VUit is an exciting opportunity to give viewers free, high-quality programming as local TV and content continues to migrate to OTT. I’m excited to be part of the team at the forefront of the changing landscape and contributing to VUit’s goal of being the Netflix of Live, Local and Free,” added Brooks.
Doubling down on the power and potential appeal of hyperlocal live content to a national audience, VUit carries more than 200 local TV channels along with a range of themed curated feature channels across politics, sports, food, business, entertainment and culture. Overall, VUit expects to stream more than 3 million hours of live programming annually, featuring a wide range of local, regional and special interest programming produced by leading television stations from across the country, along with thousands of “VUit Originals.” Since its launch, many of VUit’s hyperlocal content has attracted viewers from across 100s of US DMAs.
VUit is now available on all major streaming platforms and devices, including mobile and desktop web, iOS and Android devices, Roku, Amazon Fire TV, AppleTV, and more.