Syncbak’s SBTV Carried First-Ever Nationally Syndicated High School Football Game with DAI

Greatest high school football rivalry in the nation aired Thanksgiving Day via Syncbak’s Direct-to-Consumer OTT App, SBTV.

Syncbak, the world leader in live local OTT powering over 12 million hours of live broadcast streaming annually for customers such as CBS All Access, Apple TV, Hulu, FuboTV, Amazon, the NFL and more, today announced Allentown, PA-based WFMZ aired the first-ever nationally syndicated high school football game, powered by Syncbak’s adSync dynamic ad insertion technology, live on its direct-to-consumer OTT app, SBTV. 

The annual Thanksgiving Day tradition paired the Easton High School Red Rovers against the Phillipsburg High School Stateliners. Billed the greatest rivalry in high school football spanning over 100 years, fans in the northeast watch locally on independent powerhouse WFMZ, Channel 69. With carriage on SBTV, the station syndicated the event live to audiences in every market across the nation. Paired with Syncbak’s DAI technology, viewers saw ads relevant to them, receiving a more personalized viewing experience and giving advertisers more options for reaching them.

“The football game was huge for us in extending our OTT strategy,” said Barry Fisher, President and General Manager of WFMZ. “We took advantage of a great opportunity to put our locally-produced content in front of a national audience, as well as create a new revenue stream by serving OTT viewers with ads relevant to them.”

“WFMZ streams more hours of content on our platform than anyone else,” said Jack Perry, founder & CEO of Syncbak. “Giving local content with broad interest a national footprint on SBTV is the perfect opportunity to show viewers and advertisers what’s possible on in OTT,” added Perry.

The game is now available on-demand at SBTV.com or via the SBTV app.