Syncbak, the world leader in live local broadcast streaming and home of the industry’s leading direct-to-consumer OTT app, SBTV, today announced it will stream the annual San Francisco Chinese New Year Parade live on SBTV. This marks the second consecutive year SBTV will carry the parade from progressive independent broadcast partner KTSF in San Francisco. The live stream will be made available to viewers outside of the Bay Area on SBTV while viewers in the Bay Area can watch the event live over-the-air on KTSF Channel 26.
The largest night parade, and one of the few remaining illuminated in North America, the parade is an annual tradition enjoyed by millions San Francisco residents who line the streets of the parade route to celebrate Chinese culture, as well as friends and family in communities across the nation watching live on SBTV. Broadcasting the parade live since 1988, this weekend will mark KTSF’s 33rd year airing the parade.
“KTSF understands the opportunity SBTV offers them to reach viewers across the nation with a hyper-local live event ,” said Jack Perry, founder & CEO of Syncbak. “There is a national audience for the Chinese New Year Parade. Nowhere else can viewers experience the beautiful celebration of culture the parade offers and we’re delivering it to viewers live, wherever they are.” added Perry.
The parade can be viewed live on SBTV Saturday, February 8th from 6-8pm PT or on-demand anytime, anywhere after the event. Tune in at www.sbtv.com or via the SBTV app for iOS, Android, Apple TV, Roku and Fire TV.