Syncbak, the world’s leading platform for live local OTT, today announced it will stream long-time station partner KTUU’s coverage of the Iditarod Sled Dog race on SBTV. This marks the second consecutive year KTUU has offered out-of-market audiences across the nation an exclusive opportunity to view the historic event wherever they are, on any device they choose, via Syncbak’s direct-to-consumer OTT app.
The annual long-distance race travels from Anchorage to Nome, Alaska, challenging Mushers and their teams of sixteen dogs to make the 1,000-mile journey across the region’s difficult and isolated terrain. Through the years, the Iditarod has gained interest worldwide, this year featuring over fifty teams from eight states across the US, as well as teams from Canada, Norway, France and Sweden.
“We take great pride in our station’s commitment to the Iditarod,” said Tracy Sabo, news director at KTUU. “Our goal is to reach as many viewers as possible with exciting coverage from our on-the-trail reporters who utilize aircraft and even snowmobiles to bring the experience to life for at-home viewers. By continuing forward our OTT strategy via SBTV, we will not only reach our viewership goals but monetize our coverage with ad revenue to offset the cost of producing the event,” added Sabo.
“The Iditarod is a hyper-local race with national interest,” said Jack Perry, founder & CEO of Syncbak. “By steaming on SBTV, KTUU allows audiences across the nation to take part in the event wherever, whenever they want. Our adSync platform then monetizes the stream serving ads specific to each viewer, something broadcasters weren’t able to do in live local before SBTV,” added Perry.
The opening ceremonies can be viewed live on SBTV Saturday, March 2nd starting at 1:30pm ET with additional footage throughout the race available on-demand anytime, anywhere, on any device. Tune in at www.sbtv.com or via the SBTV app available in the App Store, on Google Play and Roku.