Syncbak, the world’s leader in live local OTT, today announced a nationwide syndication deal for the newest season of food.curated. on its direct-to-consumer OTT app, SBTV. The programming is made available to viewers anytime, anywhere, on-demand using Syncbak’s market leading OTT platform, SimpleSync, and dynamic ad insertion technology called AdSync.
An intimate documentary series founded on the idea that truly good food has a person and story behind it, food.curated. introduces the audience to inspiring local food makers to discover new dishes and go behind-the-scenes to celebrate the art of food. For creator and producer Liza deGuia, storytelling is a passion, and food.curated. the perfect outlet to tell the origin stories of truly unique food. Five-time nominee and winner of a James Beard Award for Best Food Videos, deGuia’s 30-min food show airs weekly in New York, NY on NYC Life, but you can catch her current stories now available nationwide via OTT on SBTV.
“Making my newest season of food.curated. available for nationwide syndication on SBTV is key to my distribution strategy,” said deGuia. “I’ve been a part of SBTV since the platform launched last year. I count on SBTV to help me reach a national, food-loving audience I otherwise wouldn’t via traditional distribution channels,” added deGuia.
“Liza was the first content producer we carried on SBTV,” said Jack Perry, founder & CEO of Syncbak. “food.curated. is an exceptionally well-produced, award-winning show that viewers, broadcasters and advertisers can get behind. I think it’s one of the best shows in our content marketplace and I’m confident Ms. deGuia will strike OTT licensing deals with stations across the country very quickly,” added Perry.