Syncbak Expands OTT Content Marketplace With James Altucher Podcast
In the company’s largest syndication deal to date, Syncbak today announced it will offer James Altucher’s video podcast, The James Altucher Show, for local syndication on SBTV. The programming is available on-demand using Syncbak’s market leading OTT platform SimpleSync and dynamic ad insertion technology called AdSync.
Known as an entrepreneur, investor and Wall Street Journal best-selling author, Altucher’s top-rated podcast launched in 2014 and has rapidly risen in popularity. Filmed at Stand Up New York, the video podcast has more than 200,000 listeners and over 12 million downloads. Altucher’s deal with SBTV marks the first OTT syndication deal of its kind for the show.
“I could not be more excited about reaching viewers across every market in the US with my podcast,” said Altucher. “SBTV makes it simple for creators like myself to share my passion, and the incredible stories of my guests, with the world. I interview top performers across all walks of life who have forged their own paths, found financial freedom and created more fulfilling lives. SBTV allows me to continue telling these stories and building my audience, particularly in local markets I’m not currently reaching.”
“James Altucher is a true visionary and he understands the opportunity OTT presents”, said Jack Perry, founder of Syncbak. “We’re thrilled to offer local stations the opportunity to syndicate The James Altucher Show for OTT on SBTV. Now local advertisers can reach local viewers in the same way they’ve been reaching viewers over-the-air for years, except on SBTV they are reaching online viewers” added Perry.
The James Altucher Show can be viewed anytime, anywhere on any device at www.sbtv.com.