Industry-leading direct-to-consumer OTT app, SBTV, expands viewership reach by 50 million
Syncbak, the world leader in live local broadcast streaming, today announced the launch of a Fire TV app for its direct-to-consumer solution, SBTV. The app expands reach on the SBTV platform by over 50 million viewers in the US, allowing both stations and advertisers enhanced opportunities to reach the growing live-local OTT audience.
SBTV allows local broadcast stations the ability to syndicate and license both live and on-demand programming for OTT delivery by combining the company’s existing SimpleSync over-the-top platform for local TV stations with AdSync, its proprietary dynamic ad-insertion technology. AdSync is designed to manage local and national advertising spots automatically, based on a viewer’s location.
“We’re excited to enable our broadcast partners to reach new viewers with the Fire TV app,” said Jack Perry, founder and CEO of Syncbak. “When we launched our Roku app we saw an overwhelming lift in viewership for stations carried on SBTV, and now it’s our top performing app. Fire TV is equally popular with audiences in the US. We expect stations to see more viewers tuning in via these devices,” added Perry.