SpotX has inked a deal with Syncbak to connect its digital advertising platform to Synkbak’sAdSync proprietary dynamic ad insertion (DAI) solution. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
“At Syncbak, we want to help local broadcasters monetize and make their content available to their viewers on any platform,” said Dean Mandel, vice president, Revenue at Syncbak. “SpotX industry-leading video monetization solutions allow us to present a whole new revenue stream to our users, and we’re thrilled to be partnering with them.”
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