PlutoTV Joins Planet Viacom: A New Trendline For OTT And Connected TV?

He said many of the newly emerging connected TV content producers weren’t on advertiser radar screens based on “fundamental” problems such as connected TV sets lacking appropriate IDs for ad networks to find them. Wurl and Syncbak, whose founder and CEO Jack Perry also sat on my NATPE panel, both serve as B2B tech partners for many in the OTT and connected TV space (Syncbak also goes directly to the consumer through ownership of SBTV). These companies and others are also seeking to ensure high-quality streaming video experiences (with no buffering) that viewers from the traditional TV environment have come to expect when they watch connected TV.