Syncbak today announced Morgan Murphy Media has made a strategic investment in their company, which replicates over-the-air broadcasts for delivery over-the-top (OTT) of the Internet – live and on-demand. Morgan Murphy Media joins strategic investors CBS, Gray Television, Northwest Broadcasting, the National Association of Broadcasters, and the Consumer Technology Association.
“Morgan Murphy Media was the first broadcast group to meet with me when I started Syncbak back in 2009,” said Jack Perry, founder of Syncbak. “I started there because Morgan Murphy Media has a long history of leadership over-the-air and in digital. We’ve worked closely with them ever since building a solution that works for networks and their affiliates, MVPDs and OVDs.”
Syncbak aims to provide the industry standard for distributing over-the-air via OTT. Syncbak’s technology, now called SimpleSync, is deployed in nearly 200 television stations across 150 markets, representing 51 broadcast groups, including CBS, ABC, FOX, NBC and The CW affiliates. The recent strategic investments enable the company to aggressively roll out SimpleSync to more and more local affiliates from New York, NY to Glendive, MT.
“Jack’s track record for innovating technology that helps broadcasters is unparalleled. Through Syncbak, we look forward to continuing to help all broadcasters distribute their content to every device,” said Elizabeth Murphy-Burns, President/CEO of Morgan Murphy Media.
SimpleSync’s install once, deliver-to-many approach means a station group can focus on getting OTT deals knowing there is a simple way to create custom streams for network apps, online video distributors (OVDs), MVPDs for TV Everywhere and even legacy streaming to websites and news apps – all with one powerful, yet affordable solution.
About Morgan Murphy Media
Morgan Murphy media is a leading, family-owned multimedia company serving audiences and businesses. It operates television stations in Wisconsin (WISC-TV in Madison, and WKBT-TV in La Crosse) and Washington (KXLY-TV, Spokane; KAPP-TV, Yakima; KVEW-TV, Kennewick). Additionally, it owns and operates five radio stations in southwest Wisconsin and seven radio stations in and around Spokane, Wash. The company also runs Madison Magazine, a monthly lifestyle publication and a digital marketing agency, Phase 3 Digital, in four U.S. markets. For more information, visit http://morganmurphymedia.com/.