Heritage Broadcasting Group Goes All-In on OTT with Syncbak
The world leader in live local broadcast streaming for every major station group across the country, Syncbak today announced the company now powers all live streaming for Cadillac, Michigan-based station group Heritage Broadcasting. Already utilizing Syncbak’s streaming technology for its station apps and carriage on Syncbak’s direct-to-consumer OTT app, SBTV, the move to Syncbak to power its website streaming simplifies complexity and cost for the group while fulfilling advertiser demand to reach live local audiences via OTT.
Syncbak powers over 12 million hours of live broadcast streaming annually to popular over-the-top viewer destinations such as CBS All Access, Hulu, Sony, Amazon, station apps and websites as well as its own consumer platform, SBTV. Known for its install once, deliver-to-many solution, Syncbak’s core technology, SimpleSync, takes a single stream from the station and packages it for delivery to any OTT destination. The company’s proprietary DAI solution, adSync, replaces traditional over-the-air ads with ads personalized to the viewer, in real time.
“The move to power all of our live streaming with Syncbak made perfect sense,” said Pete Iacobelli, CEO, COO and President of Heritage Broadcasting. “Syncbak eliminates the complexity of working with multiple vendors and their DAI technology will create a new revenue stream for us. It’s a win for our bottom line and a win for our viewers as they receive a more personalized experience,” added Iacobelli.
“Heritage is hands down one of the most progressive OTT broadcasters out there,” said Jack Perry, founder & CEO of Syncbak. “Going all in on our SimpleSync streaming platform puts them in the best position to not only cut costs, but to capitalize on the shift to dynamic ad insertion using our adSync DAI technology. Syncbak positions stations at the forefront of OTT and we’re thrilled to have Heritage on board,” added Perry.