Heritage Broadcasting Charters Straight-to-OTT Model with Second Live Local Event
Live broadcast of the MISportsNow breakdown of high school football playoff pairings will be available exclusively on SBTV Sunday October 27th at 8:30pm ET.
Syncbak, the world leader in live local broadcast streaming and home of the industry’s leading direct-to-consumer OTT app, SBTV, today announced a straight-to-OTT live local event powered by Heritage Broadcasting Group. This weekend’s event follows the station group’s inaugural straight-to-OTT program in August when MISportsNow streamed the 31st Annual Wood-Tic dirt track race live from Merritt Speedway exclusively on SBTV. The ease of streaming the event with Syncbak, as well as the nationwide audience they were able to attract with SBTV’s national footprint, made the group eager to take more events straight over-the-top.
“OTT is the great equalizer,” said Kevin Dunaway, VP and GM at Heritage. “Straight-to-OTT content is a big focus for us right now. Taking local events straight-to-OTT gives our in-market viewers more to watch, attracts out-of-market viewers to programming that has nationwide interest and gives our advertisers more options. We believe OTT plays an important role in the future of local television and we’re excited to be on the forefront,” added Dunaway.
“Kevin Dunaway is as forward a thinker as we have in the industry today,” said Jack Perry, founder & CEO at Syncbak. “The team at Heritage is taking full advantage of OTT in a big way, giving their viewers more to watch on whatever device they choose,” added Perry.
This weekend’s event, MISportsNow breakdown of the high school football playoff pairings, can be viewed live on SBTV this Sunday October 27th at 8:30pm ET. SBTV is available on all desktop, mobile, iOS, Android, Roku and Fire TV devices.