Gray Television Prepares to Deliver Holiday Programming Nationwide on Syncbak’s SBTV OTT App

New York, NY
December 20, 2019

The collection of Holiday programming begins December 23rd, spans Christmas Day.

Syncbak, the world leader in live local broadcast streaming and home of the industry’s leading direct-to-consumer OTT app, SBTV, today announced that Gray Television will deliver a special collection of programming across the nation on SBTV around the Christmas Holiday.

Syncbak’s direct-to-consumer OTT app, SBTV, will make Holiday programming from Gray Television available anytime, anywhere on any device beginning December 23rd.

The programming will include original content produced locally by Gray Television’s stations in Lexington, Clarksburg, Wausau, Madison, and Cedar Rapids, some of which programming also will be broadcast locally by those stations. The selection of programming will include Gray Television’s first direct-to-OTT broadcast. In this first, SBTV will distribute live and on demand the KCRG-produced Christmas Eve service from Cedar Rapids’ First Assembly Church at 4PM CT on Christmas Eve.

“SBTV gives our in-market viewers more ways to watch the Holiday programming they love no matter their location or device they are using,” explained Mike Braun, Senior Vice President of Digital Media at Gray Television. “We’re excited to experiment with new cutting-edge ways to extend our reach to viewers locally and across the nation with content synonymous with the season, as well as allow advertisers to reach individual viewers with targeted messages. Connecting audiences with the programming content they want to see is what broadcasting is all about,” added Braun.

“Gray Television is leading the way in local broadcast OTT,” said Jack Perry, founder & CEO at Syncbak. “The Holiday programming, especially KCRG’s direct-to-OTT broadcast, is the first of many new ways that SBTV will leverage the OTT medium and its own proprietary technology to connect local stations with viewers anywhere. The Holiday programming also kicks off a big year of innovation between Syncbak and Gray Television that we’re really excited to announce and deploy in the coming months,” added Perry.

The full line-up of programming can be found at Viewers can tune in via desktop and mobile web or the SBTV app for iOS, Android, Roku, Apple TV and Fire TV devices.