For this year’s race, the station successfully tested streaming its race coverage on SBTV, the OTT platform of Syncbak that has no geographic bounds. And next March, with a big promotional push, it will see if it can monetize the OTT coverage.
(It helps that KTUU has a relationship with Syncbak going even further back than its Gray ownership. Syncbak has handled KTUU’s live streaming for years and is only recently sunsetting the station’s Air Wave app in favor of SBTV.)
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