Fast-Growing OTT VUit Announces New Washington Post Live Channel from The Washington Post
Channel Launches Tomorrow with Live Conversation Featuring Nobel Laureate Paul Romer, author Andre M. Perry, and Association of Flight Attendants International President Sara Nelson
VUit (pronounced “view it”), launched in September by its parent company, Syncbak, as a new free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and Free,” announced today The Washington Post will become a new streaming partner, providing engaging discussions on the most pressing issues of the day produced by Washington Post Live. Beginning tomorrow, VUit will introduce a dedicated Washington Post Live streaming channel that will simulcast the leading news organization’s live programming while also providing viewers access to top current and past interviews on an on-demand basis. The channel kicks off with a conversation titled, The Future Reset: Inclusive Capitalism, on December 1st at 11am ET, featuring Paul Romer, Nobel Laureate, Economic Sciences; Andre M. Perry, author of “Know Your Price: Valuing Black Lives and Property in America’s Black Cities,” and Sara Nelson, International President, Association of Flight Attendants. Recent live interviews with former president Barack Obama and physician and immunologist Anthony Fauci, the country’s leading infectious-disease expert, will be available on demand. Gray Television, a stakeholder in VUit and Syncbak, helped to create the partnership between Syncbak and The Washington Post.
Syncbak CEO and founder Jack Perry said, “At its core, VUit’s mission is to provide access to meaningful news stories and cultural events and conversations from across the country to a wide audience. As a streaming partner of Washington Post Live, we are looking forward to introducing new viewers to incredible content created by one of the most well-respected global news brands.”
“Washington Post Live produces timely conversations on a wide range of topics that matter to people, whether it’s the latest on healthcare policy or a conversation with the stars of a new film,” said Kristine Coratti Kelly, GM of Washington Post Live. “We are excited to work with VUit to make this quality, robust programming available to their audience across the country.”
Doubling down on the power and potential appeal of hyperlocal live content to a national audience, VUit carries more than 200 local TV channels along with a range of themed curated feature channels across politics, sports, food, business, entertainment and culture. Overall, VUit expects to stream more than 3 million hours of live programming annually, featuring a wide range of local, regional and special interest programming produced by leading television stations from across the country, along with thousands of “VUit Originals.” Since its launch, many of VUit’s hyperlocal content has attracted viewers from across 100s of US DMAs.
VUit is now available on all major streaming platforms and devices, including iOS and Android devices, Roku, Amazon Fire TV, AppleTV, and more.