Carriage deal with Cowles adds seven stations and five new markets to SBTV’s lineup.
Syncbak today announced the addition of Cowles Media stations to its lineup of live local broadcast programming on its direct-to-consumer OTT app, SBTV. Cowles will immediately fire up fourteen channels across six markets spanning central Washington to eastern Montana on the only live local OTT platform reaching viewers anytime, anywhere on any device.
SBTV allows stations to build a robust OTT lineup comprised of live, previously aired and syndicated programming. adSync, Syncbak’s proprietary dynamic ad insertion technology, ensures the most relevant, highest paying ad is served in both live and on-demand viewing. adSync receives 100 million avails per month.
“We see the opportunity in OTT and we’re going after it,” said Patricia McRae, President, KHQ Inc. & Cowles Media. “Carriage on SBTV puts us in a position to meet audience expectations by delivering our live local reporting to viewers anytime from any device. It also puts us in a great position to monetize our content with a new revenue stream,” added McRae.
“We are thrilled to welcome Cowles to SBTV,” said Jack Perry, founder and CEO of Syncbak. “The team at Cowles has a forward-thinking vision, proving its commitment to their audience.” added Perry.
Any station wanting to go OTT right now can elect carriage on SBTV and have their own 24/7 always on channel running in a day. There is no cost to the station. SBTV feeds can easily be used to power existing websites and news apps.